BigCommerce vs. Shopify: Choosing the Best E-commerce Platform

Shopify and BigCommerce are two of the top e-commerce platforms for setting up and running online stores. Both provide a range of features & resources to help companies with their digital retail initiatives. Users must first choose an appropriate pricing plan and create an account in order to use BigCommerce. Subsequently, the platform facilitates the customization of stores by offering options for theme selection, product addition, and payment and shipping configuration. BigCommerce offers marketing tools to help boost sales & promote stores.

Key Takeaways

• BigCommerce and Shopify are both popular e-commerce platforms that offer a range of features for online businesses.
• Utilize features like abandoned cart recovery, email marketing, and social media integration to maximize marketing efforts on BigCommerce and Shopify.
• Connect with influencers through BigCommerce and Shopify’s built-in tools for affiliate marketing and influencer outreach.
• Compare the design options of BigCommerce and Shopify to find the best fit for your brand’s aesthetic and functionality needs.
• Explore the app stores of BigCommerce and Shopify to find integrations and apps that can enhance your online store’s capabilities.

Similar requirements apply to Shopify, where you must choose a plan & create an account. Next, users can add products, configure payment and shipping options, and select a theme from the Shopify theme store to further personalize their store. For the purpose of promoting the store, Shopify provides marketing tools like email marketing, social media integration, and SEO optimization. While both platforms offer complete solutions for creating & managing online stores, there are some features, tools, and pricing differences between them.

Prospective users ought to carefully weigh these features in order to decide which platform best fits their needs. Features that Promote Online Stores. Shopify and BigCommerce both offer a number of features that can be used to market and increase sales from your online store. BigCommerce Advertising Resources. One of the many marketing tools that BigCommerce provides is the ability to create discounts and promotions in addition to social media integration, email marketing tools, and built-in SEO features.

You can improve sales, interact with customers, and drive traffic to your store by implementing these features. Marketing Tools for Shopify. In a similar vein, Shopify provides a number of marketing tools to assist you in promoting your shop. These include social media integration, email marketing tools, integrated SEO features, & the capacity to design promos and discounts.

Shopify also provides an array of apps and integrations to assist you in marketing tasks like affiliate marketing, influencer partnerships, and retargeting ads. Evaluating and contrasting promotional attributes. Finally, to aid in the promotion of your online store, BigCommerce & Shopify both provide a variety of marketing tools. When deciding between the two platforms, it’s critical to take your unique marketing requirements into account as the features and tools that each offers may differ. Influencer marketing is becoming a more and more common tactic used by e-commerce companies to expand their customer base and increase revenue. BigCommerce and Shopify provide tools to enable you to reach influencers and use their audience to market your goods.

You can find and get in touch with influencers in your niche by using BigCommerce’s integrations with influencer marketing platforms like Carro and Grin. You may find influencers to partner with and find product promoters more quickly with the aid of these integrations. Shopify provides integrations with various influencer marketing platforms, including Carro and Grin, in addition to a variety of influencer marketing apps available in the Shopify app store. With the aid of these integrations, you can track the effectiveness of your influencer marketing campaigns and locate and engage influencers to promote your goods. Ultimately, Shopify and BigCommerce both have tools that let you reach influencers and use their following to market your goods.

It’s crucial to take your influencer marketing requirements into account when selecting between the two platforms because the particular integrations and apps that are offered may differ. Shopify and BigCommerce both provide a variety of customization options for your online store’s design that will enable you to create a distinctive & polished visual presence. You can create your store’s design using one of the many customizable themes that BigCommerce offers. These themes can be altered to fit the style and feel of your brand and are fully responsive. Also, BigCommerce provides you with a theme editor so you can further customize the theme you have selected.

Comparably, Shopify provides a selection of themes that can be customized via the Shopify theme store. These themes can be altered to fit the style of your business and are also fully responsive. Shopify also provides you with access to the theme’s code for more sophisticated customization, as well as a theme editor that lets you make additional changes to the theme of your choice. Finally, to assist you in creating an online store that looks professional, BigCommerce & Shopify both provide a selection of customizable themes & design options.

When deciding between the two platforms, it’s crucial to take your design requirements into account because the specific themes & customization options offered may differ. You can expand the functionality of your online store by using the app stores that BigCommerce and Shopify both offer. These stores give you access to a large selection of third-party integrations and apps.

With BigCommerce, you can access a variety of apps in areas like marketing, shipping, payments, and customer support through its app marketplace. Product reviews, loyalty programs, and abandoned cart recovery are just a few of the features and functionalities that these apps can help you add to your store. Comparably, Shopify also has a sizable app store with thousands of apps in areas like customer care, sales, marketing, and shipping. Product upsells, inventory management, & email marketing automation are just a few of the features and functionalities that these apps can help you add to your store.

Finally, it should be noted that BigCommerce and Shopify both have app stores that give users access to a variety of third-party integrations and apps that can help them increase the functionality of their online stores. It’s crucial to take your unique business needs into account when selecting between the two platforms because the apps that are available may differ. BigCommerce Customer Service Resources. All customers on paid plans can access round-the-clock phone, chat, and email support from BigCommerce. Also, BigCommerce gives you access to a number of resources like webinars, support articles, and community forums where you can interact with other users and find answers to frequently asked questions. Options for Shopify Support.

Similar to this, Shopify provides all of its paid plan customers with round-the-clock phone, chat, and email customer support. A variety of resources are also available to you through Shopify, including video tutorials, community forums, and help articles that let you interact with other users and find answers to frequently asked questions. A comparison of the available supports. Ultimately, BigCommerce & Shopify provide round-the-clock customer service and a variety of tools to assist you in managing your online store. When deciding between the two platforms, it’s crucial to take your unique support requirements into account as the resources & options offered may differ.

Regarding costs and charges, BigCommerce and Shopify both provide a variety of pricing tiers with varying features and prices. The standard plan at $29.95 per month and the pro plan at $299.95 per month are the two price tiers that BigCommerce offers. Different features, including unlimited staff accounts, unlimited products, expert reporting tools, and more, are included with each plan.

However, Shopify also provides a variety of pricing options, with the basic plan costing $29 per month and the advanced plan costing $299 per month. There are differences between each plan’s features, like discount codes, abandoned cart recovery, unlimited products, and round-the-clock customer service. In conclusion, a variety of pricing plans with various features at different costs are provided by BigCommerce and Shopify. As you compare the pricing plans of the two platforms, it’s critical to take your unique business requirements into account.

If you’re interested in learning more about the world of e-commerce and online business, check out this article on howtostart.digital. They offer valuable insights and tips for beginners looking to navigate the digital marketplace. Whether you’re considering BigCommerce or Shopify, this article can provide helpful information to guide your decision-making process. Check it out here!

FAQs

What is BigCommerce?

BigCommerce is a leading e-commerce platform that allows businesses to create and manage online stores. It offers a wide range of features including customizable templates, secure payment options, and marketing tools.

What is Shopify?

Shopify is a popular e-commerce platform that enables businesses to set up and manage online stores. It provides a variety of features such as customizable templates, secure payment options, and marketing tools.

What are the key differences between BigCommerce and Shopify?

BigCommerce offers more built-in features and flexibility for larger businesses, while Shopify is known for its user-friendly interface and ease of use for smaller businesses. BigCommerce also has a higher transaction fee for its lower-tier plans, while Shopify has a lower transaction fee across all its plans.

Which platform is better for larger businesses?

BigCommerce is generally considered better for larger businesses due to its advanced features, scalability, and flexibility. It offers more built-in features and customization options that cater to the needs of larger businesses.

Which platform is better for smaller businesses?

Shopify is often recommended for smaller businesses due to its user-friendly interface, ease of use, and lower transaction fees. It provides a simpler and more straightforward approach to setting up and managing an online store, making it ideal for smaller businesses.

Can I switch from BigCommerce to Shopify or vice versa?

Yes, it is possible to switch from BigCommerce to Shopify or vice versa. Both platforms offer tools and resources to help businesses migrate their online stores from one platform to the other. However, it is important to carefully plan and execute the migration process to avoid any disruptions to the business.